Yarmouk University

Faculty Member, Department of Travel and Tourism

Assistant Professor of Tourism Marketing

Faculty of Tourism and Hotel Management

Thesis Title: An evaluation of the image of the Hashemite Kingdom of Jordan in the British and Swedish Markets and the implications for marketing the country as a tourism destination

About

I am an Assistant Professor of Tourism Marketing at the Department of Travel and Tourism of Yarmouk University, Jordan. I received my PhD in Tourism Marketing from Bournemouth University, UK in 2010.  I received my MA in Tourism Management from ournemouth University, UK in 2002.  I received my MSc in Science Communication from Dalarna University, Sweden in 2007. I received my BA in Business Administration from Yarmouk University, Jordan in 1988.

My research interests include:  destination marketing; destination image; health and wellness tourism;  education tourism; tourist behaviour and motivation; MICE tourism; religious tourism; tourism handicrafts; museum studies.